GoodWorks
GoodWorks, recognized as the best coworking space, envisioned a dynamic and inspiring workplace where business leaders and exceptional talent could connect, collaborate, and grow. Our challenge was to create an environment that encourages engagement, motivation, and efficiency.
When launching their new visual identity Ohio is a global leader in retail marketing, with over 5,000 staff. At the start of 2020, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
- Strategizing to accommodate diverse workstyles within the space.
- Designing innovative office interiors that enhance collaboration and efficiency.
- Creating meaningful connections between people and their workspace.
For GoodWorks, flexibility was key. We crafted a diverse workspace with a mix of work settings and technology, allowing individuals to choose environments that best suit their tasks.
From private offices and focused work zones to collaborative meeting spaces, every area was designed to support both deep concentration and teamwork. By integrating tailored work environments, we ensured that employees feel motivated, whether they need a quiet space to strategize or an open setting for innovation.
This project highlighted the power of adaptable workspaces and customizable solutions that cater to individual workstyles. Our team at Studio AsA conducted in-depth research and interviews to refine our approach, applying these insights to future designs.